Dear Sir / Madam,
Greetings from IIM - Indore!
We are coming up with a programme on Customer Behavior and Marketing Strategy scheduled from January 07 – 09, 2019 at IIM Indore.
Objectives :
· Understanding of the concept of consumer psychology and its application in developing marketing strategy in Indian Context
· Developing the basic analytics skills and conceptual knowledge of consumer psychology
· Develop an understand of consumer management
Contents:
· Human behavior in market place
· Listening to voice of customer
· Emotions & reasons in consumer behavior
· Beyond customer decision
· A new wave in creating customer value
· Customer expectation and experience management
Pedagogy :
The pedagogical mix for the program will be a judicious combination of lectures and cases discussion for conceptual understanding, experimental learning through psychological and behavioral games, simulation, role-playing and interactive exercises.
For Whom :
· Senior and middle level sales manager in product / brand management and advertising from FMCG, Consumer Durables, Industrial, Financial Services and Retail Industry
· Participants who have gone through a formal course in consumer psychology
Discount : An organisation sponsoring five or more participants to an MDP will be entitled to a group discount of 10% on the total fee payable provided that at least five participants actually attend the programme.
Registration : We are currently registering for the programme and the process of registration will commence on receipt of duly filled application form. Please revert for a detailed brochure and application form.
Should you have any queries or require further information, please feel free to contact me on 022 – 628 43 550 or revert to mdp-iimidr@executiveedu.org
Best Regards,
Samir Sharma
IIM Indore – Management Development Programme
Email id : mdp-iimidr@executiveedu.org
Phone - 022 – 628 43 550
Programme Title
|
Venue
|
Dates
|
High Impact Leadership
|
Indore Campus
|
January 09 - 11, 2019
|
Chief Financial Officers
|
Indore Campus
|
January 09 - 11, 2019
|
Globalization and Emerging Markets
|
Indore Campus
|
January 09 - 11, 2019
|