About Us Important Notice/Alerts

Customer Behavior and Marketing Strategy, from January 07 – 09, 2019 at IIM Indore

Posted on: October 10, 2018 | Back | Print

Dear Sir / Madam,

Greetings from IIM - Indore!

We are coming up with a programme on Customer Behavior and Marketing Strategy scheduled from January 07 – 09, 2019 at IIM Indore.

Objectives :

·         Understanding of the concept of consumer psychology and its application in developing marketing strategy in Indian Context

·         Developing the basic analytics skills and conceptual knowledge of consumer psychology

·         Develop an understand of consumer management


·         Human behavior in market place

·         Listening to voice of customer

·         Emotions & reasons in consumer behavior

·         Beyond customer decision

·         A new wave in creating customer value

·         Customer expectation and experience management

Pedagogy :

The pedagogical mix for the program will be a judicious combination of lectures and cases discussion for conceptual understanding, experimental learning through psychological and behavioral games, simulation, role-playing and interactive exercises.


For Whom :

·         Senior and middle level sales manager in product / brand management and advertising from FMCG, Consumer Durables, Industrial, Financial Services and Retail Industry

·         Participants who have gone through a formal course in consumer psychology

Discount : An organisation sponsoring five or more participants to an MDP will be entitled to a group discount of 10% on the total fee payable provided that at least five participants actually attend the programme. 

Registration : We are currently registering for the programme and the process of registration will commence on receipt of duly filled application form. Please revert for a detailed brochure and application form. 

Should you have any queries or require further information, please feel free to contact me on 022 – 628 43 550 or revert to mdp-iimidr@executiveedu.org 

Best Regards, 

Samir Sharma

IIM Indore – Management Development Programme

Email id : mdp-iimidr@executiveedu.org

Phone - 022 – 628 43 550

Programme Title



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